Survey: Marketing Research for YA Genres

Processed with VSCOcam with hb1 presetHello everyone! This is the first time I’ve ever run a survey and I’m genuinely excited to see the results of it.

What is this survey about?

I’ve tried and tried to research better marketing advice for self-published young adult authors (as it relates to social media). I know the general trend of a teenager’s online time but applying this to YA books neglects two major factors:

  1. Not everyone who reads Young Adult is actually a young adult. I’m obviously included in this observation. A study published a few years ago said that 55% of those who bought YA books were actually 18 or older. So this is definitely a factor that needs to be accounted for in my research!
  2. Not all teenagers are readers (unfortunately). I don’t want to mix in the social media trends for those who are only interested in fashion, or fitness, or cars. Since my interested marketing area is so narrow, I can’t take “teenager” trends at face value. What if those who are only interested in fashion far outweigh those interested in books? It definitely skews the data I’m interested in.

That being said, here is a link to my survey.

If you’re interested in the results of this data, please share it with your friends or on your blog! This information could be extremely helpful for reaching our intended audience. And how are we supposed to reach those people if we don’t really know where they hang out?

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